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Meet Explore Markets
We look for discoveries and growth opportunities in everything we do. We are curious and daring to travel a different path to build a successful market entry strategy and achieve extraordinary results.
10+
Years on The Market
20+
Years Consultancy Experience
100+
Satisfied Clients
Clients from 10+ Countries
Serving businesses from Sweden, Poland, the USA, Germany, UK, Finland, Norway, and more.
Our Swedish - Polish Heritage
Our Swedish-Polish heritage is at the core of Explore Markets. Founded in 2014 by Fredrik Udd, a Swedish international business consultant, and his Polish wife, Katarzyna, who brings her expertise in marketing and business development, we bridge two cultures and economies. While our work now spans 14 markets, we remain deeply connected to Sweden and Poland, serving as a strategic link between Scandinavia, Central, and Eastern Europe. We take pride in actively contributing to the growth of the Swedish-Polish business community and fostering lasting business connections.
Our Priority
Markets
Main Office in Warsaw, Poland
14
countries
Our team
Fredrik Udd
Founder, Managing Partner, International Growth Expert
Fredrik Udd
Founder, Managing Partner, International Growth Expert
Fredrik has over 20 years of experience in international business development, specializing in market entry and M&A advisory. He has gained experience at Roland Berger, Accenture, and Business Sweden, where he was Trade Commissioner to Argentina and Chile. Fredrik has lived and worked in five countries on three continents, and has carried out market entry supply chain and M&A projects in 15+ countries around the world. Since more than 10 years he is based in Warsaw. He holds a degree in Industrial Engineering and Management.
Katarzyna Udd
Partner, Business Development and Marketing Expert
Katarzyna Udd
Partner, Business Development and Marketing Expert
Katarzyna has over 16 years of experience in business development and marketing. She leads international projects focusing on market research, partner search, lead generation, and sales. Previously, she served as Marketing Director at a top UK consultancy in commercial real estate in Poland. A certified marketing expert (CIM, DMI) with a degree in International Relations, she has worked across six international markets, providing her with a unique perspective to support global expansion.
What it is like to work with us?
Strong Values and Culture
We are driven by more than just profit. We thrive on projects that hold deeper significance for both us and our clients. As adept problem solvers, we eagerly embrace intriguing challenges and are constantly on the move to address them.
Personal Commitment
Our commitment to the business’s success is deeply personal, fostering a higher level of dedication and effort. We believe that our clients’ success directly translates to our own success.
Trusted Relationships
We prioritize building strong, enduring relationships with our customers, partners, and employees, founded on trust and mutual respect.
Flexibility
We possess the agility to seize unique opportunities and deliver innovative solutions that go beyond conventional paths.
Reputation
As a team of experienced professionals, we continually build our legacy by focusing on quality, customer satisfaction, and ethical practices every day.
Clients Testimonials
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“Explore Markets helped us to identify top prospects and get meetings with key decision makers. I was especially satisfied with the combination of a structured approach and hands-on work. On a personal level it was a pleasure to cooperate with the team.”
Mattias Sommerfeld
CEO of Lemonwhale
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“As we were assessing opportunities in Europe, Explore Markets delivered an excellent map of our target market. The team identified prime objects, established contacts with key stakeholders, and facilitated meetings. We were very satisfied with the work carried out.”
Jacob Wedin
Chief Strategy Officer at EZCORP
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“The greatest value in working with Explore Markets is their market penetration expertise, professionalism and ability to build trust-based relationships, which significantly contributed to launching our ROCO machines in new markets.”
Malin Kemi
Head of Sales, INNTQ
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“We were fortunate to have Katarzyna join ProRelo as our interim marketing manager during a crucial phase of our growth journey. Katarzyna brought a wealth of expertise and strategic insight to the table, helping us navigate complex marketing challenges with confidence.
Her structured approach and ability to lead projects effectively, and communicate seamlessly with stakeholders was instrumental in the success of our marketing initiatives.“
Ivona Demackova,
Partner, General Manager, ProRelo Slovakia and Poland
Recent blog posts
See all posts Blog Top Trade Fairs in Poland for 2025: Opportunities for Business Expansion
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