Interim Marketing Management to Unlock Potential and Drive Growth

Challange

Pro Relocation (ProRelo) is a leading provider of relocation and immigration services, operating across Slovakia and Poland. With over 20 years of experience, the company assists with visa processing, document handling, and family support, earning the trust of more than 25 of the Top 100 Forbes Companies. Despite its success, ProRelo faced new challenges in a post-COVID market, where industry dynamics had shifted significantly.

Key challenges for ProRelo:

Outdated website and inconsistent branding, impacting brand perception.
Lack of a dedicated marketing function, limiting the ability to drive strategic initiatives.
Limited brand awareness in a market with increasing competition.
Ambitious growth targets without sufficient buy-in and alignment from the team.

Solution

The primary objective was to modernize ProRelo’s marketing approach, enhance its brand presence, and align marketing strategies with the company’s ambitious growth targets. This included building a consistent brand identity, improving digital presence, and fostering a customer-centric culture within the organization.

As an Interim Marketing Manager, Katarzyna implemented a strategic, multi-phase approach to address ProRelo’s marketing challenges:

Marketing strategy & planning

Conducted a Marketing Strategy Workshop to define business goals, perform a competitor and SWOT analysis, and develop customer personas.
Highlighted ProRelo’s unique differentiators and crafted a strategic roadmap to achieve growth targets.
Engaged with internal teams to ensure alignment and support for marketing initiatives.

Digital presence & lead generation

Launched a new, modern corporate website, optimized for SEO to improve search engine rankings and drive lead generation.
Enhanced LinkedIn presence with regular content updates, including industry insights, company news, and employee highlights, to strengthen brand awareness and engagement.

Project manager

Katarzyna Udd

Result

Launched a new, modern corporate website, optimized for SEO to improve search engine rankings and drive lead generation.
Enhanced LinkedIn presence with regular content updates, including industry insights, company news, and employee highlights, to strengthen brand awareness and engagement.

Client Opinion

“We were fortunate to have Katarzyna join ProRelo as our interim marketing manager during a crucial phase of our growth journey. Katarzyna brought a wealth of expertise and strategic insight to the table, helping us confidently navigate complex marketing challenges. Her structured approach and ability to lead projects effectively, and communicate seamlessly with stakeholders was instrumental in the success of our marketing initiatives.”