Franchise Partner Search in Poland for an Epic Swedish Restaurant Chain

Challange

Taco Bar, a renowned Swedish restaurant chain with 45 locations, selected Poland as their first expansion market outside Sweden. The management had a clear goal of finding a Franchise Partner who would successfully launch and establish the Taco Bar brand in Poland. Their objective was to achieve high return on investment (ROI) and strong market recognition in Poland.

Solution

Explore Markets stepped in with a comprehensive action plan to facilitate Taco Bar’s entry into the Polish market:

Marketing Preparation:

Adaptation of marketing materials to the local Polish market to ensure effectiveness.

Participation in the franchising fair:

Engagement in Poland’s leading franchising fair to directly interact with potential franchise partners and industry stakeholders.

Press Release writing and distribution:

Crafting and disseminating press releases to announce Taco Bar’s entry into Poland, with targeted outreach to local journalists.

List of potential partners and introductory calls:

Compilation of a list of potential franchise partners, followed by initiating introductory calls to gauge interest and suitability.

Project manager

Fredrik Udd

Result

Publications and media coverage:

Successful media coverage, including an interview in Puls Biznesu and articles in major online retail media, enhanced brand awareness and credibility.

Partner engagement:

Arranged 10 meetings with potential franchise partners. Out of these, 3 potential partners visited Taco Bar’s locations in Sweden for further discussions and assessments.