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Client
INNTQ
Market
Poland, Germany, Austria
Industry
Entertainment, Technology
Scope of Services
Sales
International Expansion for Interactive Experiences
Challange
INNTQ, a Swedish tech start-up specializing in entertainment technology, developed ROCO, an innovative and interactive roller-coaster simulator. After securing their first investment round, they aimed to transition ROCO from the prototype phase to a commercially successful product in multiple European markets. To achieve this ambitious goal, they sought the support of Explore Markets
INNTQ’s primary challenge was scaling their business across Europe and achieving rapid market penetration. With a goal to secure high-traffic venues, they needed to generate leads, develop a comprehensive sales strategy, and build lasting partnerships. They specifically wanted to expand in Poland, Germany, and Austria—key markets with high potential for entertainment tech.
Solution
Explore Markets worked closely with INNTQ to deliver a customized, multi-market approach focused on:
Sales strategy development: Crafting a targeted sales strategy to enter Poland, Germany, and Austria.
Lead generation: Identifying and approaching high-traffic shopping centers and entertainment venues.
Sales execution: Engaging potential partners, negotiating contracts, and securing venues.
Ongoing relationship management: Handling post-contract relationships and facilitating client feedback to refine and enhance ROCO.
By integrating into INNTQ’s Sales and Support Team, Explore Markets ensured alignment with the start-up’s growth objectives, actively driving sales efforts and improving the product based on customer experiences.
Key Takeaways
Tailored Market entry: A well-targeted sales strategy can drive rapid market entry and brand visibility in multiple regions.
Partnership integration: Aligning with a client’s internal team can streamline operations and improve results.
Project manager
Fredrik Udd
Result
Explore Markets successfully secured 22 partnerships with shopping centers in Poland, Germany, and Austria, as well as Warsaw’s Chopin Airport, establishing key locations for ROCO installations.
By closely collaborating with INNTQ’s team, Explore Markets delivered results, allowing INNTQ to focus on product development and expansion while Explore Markets handled the operational side of the business in targeted markets.
Client Opinion
“The greatest value in working with Explore Markets is their market penetration expertise, professionalism and ability to build trust-based relationships, which significantly contributed to launching our ROCO machines in new markets.”
Malin Kemin, Head of Sales, INNTQ
